NO MORE WASTED AD SPEND
Every dollar you spend should earn its keep. We make sure your ads pay rent.
Social Media Advertising That Wins Customers, Not Just Reach
Most businesses are lighting money on fire with social media ads. They boost random posts, target everyone and no one, and end up funding platforms instead of fueling their own growth. That’s why their feeds look busy, but their pipeline stays empty.
MoltenGiraffe’s Social Media Advertising Services flip that script. We don’t chase “reach” — we engineer ads that stop the scroll, hook the right people, and drive sales. From Facebook to Instagram to LinkedIn, our campaigns are built to dominate the feeds your customers actually live in, with creative so sharp your competitors won’t see it coming.
The difference? Our targeting cuts deeper. Age, location, interests, behaviors — we don’t guess, we precision-pick the audience most likely to buy. And we track everything in real time: every click, every conversion, every dollar earned back. That means no more fuzzy metrics, no more empty reports — just clear ROI that proves your ad budget is finally paying rent.
If your current ads aren’t delivering customers, they’re failing. Period. With MoltenGiraffe, you don’t just advertise — you take market share.
👉 Ready to stop wasting money and start owning your space? Let’s build campaigns your competitors won’t survive.
Why Most Social Media Advertising Fails
Most businesses aren’t running ads — they’re burning cash. Boosting random posts. Recycling bland ad creative that no one remembers. Targeting audiences so broad they hit everyone and no one. Executing ideas so weak they never even had a chance. Then they dress it up in reports about “reach” and “impressions,” like that pays the bills. Meanwhile, their competitors are eating their lunch.
If your ad creative isn’t stopping the scroll, and your execution isn’t driving customers, your ads are failing. Full stop.
The MoltenGiraffe Difference
We don’t “run ads.” We build campaigns engineered to do one thing: make you money. That means:
Creative that can’t be ignored. Ads designed to stop the scroll in under two seconds.
Targeting that cuts deep. Age, location, interests, behaviors — we precision-pick the people most likely to buy.
Tracking that proves ROI. No fuzzy reports. Every click, every conversion, every dollar accounted for.
While other agencies hand you vanity metrics, MoltenGiraffe hands you customers.
Where We Play
Your customers are already scrolling — on Facebook, Instagram, LinkedIn, TikTok. We make sure it’s your ads they see, not your competitor’s. And we tailor campaigns to each platform so you’re not just “showing up” — you’re dominating the feed.
Built for Growth, Not Vanity
Forget “brand awareness.” Forget “reach.” Those are agency excuses for campaigns that don’t sell. Our ads are built to fuel your pipeline, convert attention into sales, and take market share while your competitors are still “optimizing.”
Why Now
Every day you delay, your competitors are buying the attention that should be yours. They’re capturing your customers while you debate your next move. The longer you wait, the more ground you lose.
Stop wasting money on ads that don’t work. Start running campaigns your competitors won’t survive.
Table of Contents
- Generate leads
- Drive Sales
- Drive website traffic
- Grow your following
- Increase in-store sales
- Lower advertising cost
- Increase ROI & ROAS
Social Media Services
Most businesses think “having a presence” is enough. They set up profiles, post a few updates, and wonder why nothing happens. Here’s the truth: social media without strategy is a billboard in the desert. Nobody sees it, nobody cares, and it sure as hell doesn’t sell.
MoltenGiraffe treats social media as a weapon. We design it to cut through the noise, bring people to your doorstep, and make your brand impossible to ignore. This isn’t about being on social. It’s about owning it.
Paid Social Media Advertising
Most businesses lose money on paid social. They boost posts, recycle weak creative, and throw ads at anyone with a pulse. The budget drains fast, the results look good on paper, and yet nothing moves the bottom line.
Paid social, done right, isn’t about throwing money into the algorithm — it’s about precision. The right message, in front of the right audience, at the exact right moment. Creative that stops the scroll. Targeting that cuts through the noise. Execution that doesn’t leave money on the table.
Clicks and impressions don’t matter if they don’t turn into customers. Paid social should be measured in revenue, not vanity.
Organic Social Media Management
Most brands treat organic social like a content graveyard — boring posts, recycled graphics, and no consistency. That’s why their feeds look alive but feel dead.
Organic done right is about building authority, loyalty, and momentum. We craft content that earns trust, sparks conversation, and keeps your brand top of mind. This isn’t about being “present.” It’s about being unforgettable.
On platforms like Instagram, LinkedIn, and X, MoltenGiraffe makes your brand the one people actually want to follow — and more importantly, buy from.
The Stories Behind The Numbers
We’re about crafting stories of genuine impact through robust growth for our clients.
The Anatomy of a Scroll-Stopping Ad
What makes someone stop mid-scroll? It’s not luck. It’s design.
A scroll-stopping ad combines three things:
Creative that interrupts. A headline, image, or video that demands attention in under two seconds.
Targeting that matters. The right person, at the right time, seeing the right message.
Execution that closes the loop. Landing pages, offers, and follow-through that turn curiosity into customers.
That’s the anatomy of an ad that sells. No fluff, no vanity metrics, no wasted spend — just campaigns engineered to capture attention and turn it into revenue.
The Science of Virality
Virality isn’t luck. It’s not hashtags, trends, or chasing the algorithm. It’s psychology — understanding what makes people stop, react, and hit “share.”
Every piece of viral content carries the same DNA:
Emotion over information. People share what they feel, not what they learn. Outrage, humor, inspiration — if it doesn’t move them, it dies.
Social currency. People post what makes them look smart, funny, or in the know. If your content doesn’t elevate them, they won’t spread it.
Story over slogan. A campaign with a story gets retold. A tagline gets ignored.
Tension + release. Great organic content creates a setup, a twist, and a payoff. That rhythm is what keeps people hooked.
Virality is math layered on human instinct. Miss either piece, and your content fades into the feed. Nail both, and your brand spreads faster than your competitors can react.
Are you ready to double your revenue in the next 3 months with MoltenGiraffe?
FAQs about Social media advertising services
What is social media advertising?
Social media advertising services involve strategically leveraging popular platforms like Facebook, Instagram, Twitter, and others to promote products, services, or brands. This comprehensive approach encompasses creating and managing targeted ad campaigns, analyzing audience behavior, and optimizing content for maximum engagement. By harnessing the power of social networks, businesses can enhance visibility, reach specific demographics, and drive desired actions, ultimately fostering brand growth and achieving marketing objectives
How much does social media advertising services cost?
The cost of social media advertising services varies based on several factors, including the chosen platforms, campaign objectives, target audience, and the level of customization required. Pricing models can range from a set monthly fee to a percentage of the ad spend. Typically ad spend budgets are between $200-$50,000 and the agency takes a percentage of ad spend between 15%-35%.
At MoltenGiraffe, we believe in transparency, providing detailed breakdowns to ensure our clients understand the investment and offering tailored solutions that align with their specific goals and budget considerations
Which platform should I choose for social media advertising?
Numerous platforms provide paid advertising opportunities. The selection of the ideal social media advertising platform hinges on your business objectives, target audience, and content style. It essentially boils down to determining which platform will allow you to reach your relevant audience and goals. The most common platforms to focus on, include:
- Twitter (now X)
- TikTok
Let our strategists and social media pros be your compass in picking the right platforms for top-notch ad management services. By honing in on the networks that truly matter for your business, you’ll see a bigger return and game-changing results.
Can you provide insights into the timeline and expected results for a typical social media advertising campaign?
In mapping out the journey of a typical social media advertising campaign, timelines and results can vary based on factors such as campaign goals, chosen platforms, and audience dynamics. Typically, initial engagement and visibility improvements are noticeable within the first few weeks. As the campaign progresses, we refine strategies based on real-time data, aiming for sustained growth and optimal results. Our approach prioritizes continuous monitoring and adaptation to ensure that the campaign evolves in sync with your business objectives, maximizing impact over time.
Here’s a simplified breakdown of the timeline, but there’s a lot more happening throughout ad management in the weeks and months. Consider factors like re-targeting, promos, events, holidays, efforts to lower customer acquisition costs, break-even points, and profits – all part of the broader picture.
First month:
In the initial two weeks, our focus is on testing the audience and budget. Beginning with modest budgets of $5-20 per ad, we accumulate valuable data in the ad account, including audience size, buyer readiness, and customer acquisition cost. With this information, we refine ad creatives and campaigns to align with your advertising goals, driving sales, generating leads, and directing traffic to your desired destinations both online and offline
Month 2+:
We persist in driving toward your business objectives, fine-tuning campaigns, creating custom audiences, and implementing segmentation for all your audience subsets. This includes constructing lookalike audiences and progressively scaling up your campaign. Scaling up involves phasing out underperforming ads and redirecting their ad spend toward the successful ones.
Month 3+
As we enter the third month, your ad account becomes well-established, having executed your business objectives for two months. With leads and sales flowing smoothly, we persist in refining ads to avoid audience or creative fatigue, ensuring the campaigns maintain their momentum and continue to scale.
Every month, you’ll receive a thorough analysis and performance breakdown, showcasing your numbers, KPIs, challenges faced, and the solutions we implemented. You also have the flexibility to get progress reports as often as you prefer – weekly, bi-weekly, or monthly. Whether it’s a phone call, text message, email, or video call, the choice is yours. We discuss and determine your preferred contact method during the onboarding process for a tailored experience.
What metrics do you prioritize when measuring the success of a social media advertising initiative?
When evaluating the success of a social media advertising initiative, we prioritize key metrics tailored to your specific goals. Engagement rates, click-through rates, conversion rates, and return on ad spend (ROAS) are among the vital indicators we closely monitor. These metrics provide valuable insights into the campaign’s effectiveness, ensuring a comprehensive understanding of how well it aligns with your objectives and drives tangible results for your business.
Why should I hire a social media agency?
Are you considering social media advertising for your business, but feeling overwhelmed by the complexity of running a successful campaign? Look no further than hiring a professional social media advertising agency.
By working with a social media advertising agency, you can take advantage of the knowledge and expertise of experienced professionals who understand the ins and outs of social media advertising. Here are some of the key reasons why hiring an agency can help you achieve better results with your social media advertising campaigns:
Expertise and experience: Social media advertising agencies have the expertise and experience to create and execute effective social media advertising campaigns. They know how to create compelling ads that are targeted to specific audiences and can help you achieve your marketing goals, such as increasing website traffic, generating leads, and boosting sales.
Time-saving: Managing a social media advertising campaign can be time-consuming, especially if you’re not familiar with the process. By working with an agency, you can save time and focus on other aspects of your business while the agency handles your social media advertising campaign.
Cost-effective: Social media advertising agencies can help you save money by creating targeted campaigns that maximize your return on investment (ROI). They can help you avoid wasting money on ads that don’t generate results and can help you achieve better results with a smaller ad spend.
Data-driven decisions: Social media advertising agencies use data to make informed decisions about their campaigns. They track metrics such as impressions, clicks, conversions, and ROI, and use this data to optimize your campaigns for better results.
Staying up-to-date: Social media platforms are constantly evolving, and it can be difficult to keep up with the latest trends and features. Social media advertising agencies stay up-to-date with the latest changes and can help you take advantage of new opportunities to reach your target audience.
Hiring a social media advertising agency can help you achieve better results with your social media advertising campaigns. By leveraging the expertise and experience of professionals, you can save time and money, make data-driven decisions, and stay up-to-date with the latest trends and features on social media platforms. So why wait? Contact a social media advertising agency today and take your business to the next level.
In-house marketing Vs digital marketing agency
While having an in-house marketer can be beneficial for some businesses, working with a social media advertising agency can provide several advantages over an in-house marketer. Here are some of the key benefits of hiring a social media advertising agency over an in-house marketer:
Diverse skill set: Social media advertising agencies have a team of professionals with diverse skill sets, including graphic designers, copywriters, and social media managers. This means that you can access a broad range of expertise and knowledge to create more effective and engaging social media campaigns.
Cost-effective: Hiring an in-house marketer can be expensive, especially for small businesses. By working with a social media advertising agency, you can benefit from the expertise of a team of professionals without the overhead costs of hiring a full-time employee.
Flexibility: Social media advertising agencies offer flexible services that can be customized to meet the specific needs of your business. They can adjust their services based on your changing marketing goals and can adapt to changes in the market or social media platforms.
Access to cutting-edge technology: Social media advertising agencies have access to cutting-edge technology and software that can help you create more effective campaigns. They stay up-to-date with the latest trends and tools in the industry, which can help you stay ahead of your competitors.
Focus on results: Social media advertising agencies are focused on achieving measurable results for their clients. They track metrics such as engagement, conversions, and ROI and use this data to optimize your campaigns for better results. In contrast, an in-house marketer may be more focused on completing tasks than on achieving results.
In summary, hiring a social media advertising agency can provide several advantages over an in-house marketer. You can benefit from a diverse skill set, flexible services, access to cutting-edge technology, and a focus on achieving measurable results. So, if you’re looking to take your social media advertising campaigns to the next level, consider working with a social media advertising agency.
Social Media Advertising Pricing Breakdown
At MoltenGiraffe, transparency is our foundation when it comes to pricing. We believe in providing a clear breakdown so you can understand precisely what you’re investing in. With us, there are no hidden costs – just straightforward and honest pricing to support your goals.
Crafting Social Media Advertising Plans That Fit You
We tailor all our plans to fit the unique needs and goals of our clients. If there’s a specific platform you don’t require or if you need more of a particular service beyond your plan, we’ll customize your package to precisely match your requirements. Your plan is crafted to ensure it aligns perfectly with what you need for success.
|
Features
|
Silver
|
Gold
|
Enterprise
|
|---|---|---|---|
|
Number of Social Media Platforms
|
1
|
up to 3
|
3+
|
|
Facebook
|
|
|
|
|
Instagram
|
|
|
|
|
LinkedIn
|
|
|
|
|
Twitter (now X)
|
|
|
|
|
TikTok, YouTube, SnapChat
|
$5k+ ad spend budget required
|
$5k+ ad spend budget required
|
$5k+ ad spend budget required
|
|
Pinterest
|
|
|
|
|
Management Deliverables
|
|||
|
Dedicated account manager
|
|
|
|
|
Strategy development
|
|
|
|
|
Number of advertising campaigns
|
up to 8
|
up to 16
|
16+
|
|
Audience Analysis
|
|
|
|
|
Audience avatar
|
|
|
|
|
Ad campaign copywriting
|
|
|
|
|
Campaign performance & split testing
|
|
|
|
|
Ongoing campaign optimization
|
|
|
|
|
Client check-ins
|
Weekly, bi-weekly, monthly
|
Weekly, bi-weekly, monthly
|
Weekly, bi-weekly, monthly
|
|
All social assets managed through client-owned accounts
|
|
|
|
|
Monitoring clicks, conversions and fraud activity
|
|
|
|
|
Monitoring of social ad comments
|
Add $100/month
|
Add $300/month
|
Add $500/month
|
|
Social Platform Targeting Capabilities (Specifics Vary By Platform)
|
|||
|
– Interests
|
|
|
|
|
– Demographics
|
|
|
|
|
– Professional Characteristics
|
|
|
|
|
– Custom Audiences
|
|
|
|
|
– Lookalike Audiences
|
|
|
|
|
3rd Party Targeting
|
|
|
|
|
Account-based Retargeting
|
|
|
|
|
Social Platform Creative Deliverables
|
|||
|
Social Ad Creatives – Copywriting & Design
|
Up to 2 ad sets(8 ads)
|
Up to 4 ad sets(16 ads)
|
4 ad sets(16 ads)+
|
|
Video Ad Creatives
|
1 Video Ad (15-30secs)
|
2 Video Ad (15-30secs)
|
3+ Video Ad (15-30secs)
|
|
Audio Commercial
|
Add $400/month
|
Add $400/month
|
Add $400/month
|
|
Performance Reporting
|
|||
|
Monthly performance & analysis reporting
|
|
|
|
|
Website conversion analysis reporting
|
|
|
|
|
Ongoing Monthly Campaign Investment
|
$1500 or 15% of ad spend, whichever is greater
|
$2000 or 15% of ad spend, whichever is greater
|
$3000 or 15% of ad spend, whichever is greater
|
|
Required Ad Spend Range
|
$1k-10k
|
$10k-15k
|
$15k+
|
Does MoltenGiraffe offer profit-sharing?
For most businesses, a monthly retainer is the smartest choice. It gives you predictable costs, consistent delivery, and the full weight of our team behind your campaigns every month. Retainers are the foundation of how we help brands grow — and for the vast majority of companies, they’re the best model.
But for a handful of direct-to-consumer (DTC) brands with the right mix of product, margin, and momentum, we offer something different: profit sharing.
Profit sharing is invite-only. It’s not a discount — it’s a bet. Instead of paying a fixed monthly fee, you pay a percentage of the revenue we generate together. That means both sides carry risk, and both sides share the reward.
How it works:
Eligibility: DTC brands only, and only those we believe can scale.
Commitment: Contracts run in 3-month blocks (minimum).
Review Cycle: Every 90 days, we re-evaluate results and alignment.
Fee Structure: Starts at 30–40% of generated revenue, with the percentage dropping over time for long-term partners (as low as 15%).
No Retainers: You cover ad spend. Our pay comes only from performance.
Setup Fee: One-time $1,500 onboarding.
Profit sharing is a high-stakes model for high-growth brands. It’s not for everyone — and it’s not meant to be. If you qualify, you’ll know.
Related Digital Marketing Services
Social Media Services
Online Advertising Services
Other Marketing Services
Are you ready to take your business to the next level with MoltenGiraffe?
Case Studies
We've guided more than 20 clients to achieve their marketing objectives, propelling significant business growth along the way.
Explore the real stories behind our successes and discover how we've helped businesses just like yours thrive
Careers
Join our team at MoltenGiraffe, we actively seek A+ talent to fuel our innovative marketing endeavors.
we're always on the lookout for passionate individuals who are ready to contribute their unique skills and ideas to help us push the boundaries in the ever-evolving world of digital marketing.
Other Marketing Services
Social Media Management
Streaming Audio Ads
Over The Top/CTV Ads
Content Marketing
Digital Public Relations
443-591-5849
Give Us a Call
hi@themoltengiraffe.com
Drop Us a Line
1400 W. Lombard Street Unit #859 Baltimore, MD
Location
Ready to get started?
MoltenGiraffe | Baltimore, MD Digital Marketing Agency
Copyright © 2024. All rights reserved.