Command Attention in Every Playlist
Music, podcasts, workouts, commutes — every moment is a chance to take space in your customer’s head. Streaming audio ads make sure it’s your message echoing, not your competitor’s.
From spotify to pandora, we hijack the stream.
Your customers don’t stop consuming media when they leave the screen. They’ve got headphones in while driving, lifting, shopping, cleaning, and zoning out after work. If your brand isn’t in those moments, your competitor already is.
Streaming audio isn’t background noise — it’s front-row access. Ads delivered during workouts, podcasts, and playlists don’t just “build awareness.” They create recall, credibility, and urgency. Done right, they make your brand impossible to ignore and impossible to forget.
MoltenGiraffe doesn’t treat streaming as filler. We weaponize it — targeting the exact listeners you need with messages built to stick. The result? More traffic, more sales, and your name sitting top-of-mind long after the song ends.
What is streaming audio advertising?
Streaming audio advertising isn’t radio with a facelift. It’s ads delivered directly into the playlists, podcasts, and news streams your customers actually choose to spend hours with every day.
It’s not just about “reaching an audience.” It’s about being present in their daily rituals — the run before work, the commute home, the late-night podcast binge. That’s where decisions and loyalty are built.
With streaming audio, you don’t spray and pray. You target by behavior, by mood, by context. You measure every impression, every completion, every conversion. You know what works, and you cut what doesn’t.
The end result? Ads that don’t just get heard, but remembered. Ads that move people to act — and move revenue in your direction.
Table of Contents
Streaming Audio Advertising Plans
How we determine pricing:
- Explore your business goals
We’ll learn your company’s goals. Both short- and long-term to craft an effective digital marketing plan tailored to your needs.
Monthly
- Market research & analysis
We’ll do in-depth research on your market & your competition. Both as a business and marketing. This allow us to determine the best plan of action.
- Define your objectives
What milestones are you aiming for? Enhance website traffic? Amplify your online presence and brand recognition? We devise a strategy that seamlessly aligns with your goals.
ALL PLANS INCLUDE:
- Dedicated Account Manager
- On-demand expertise from our team
- Optimizations and enhancements guided by data-driven insights
- Strategic recommendations powered by AI
- Fully transparent comprehensive tracking
- Access to our CRM tools
- Integration of marketing and sales data
- Monthly analysis, measurement, and revenue reporting for campaigns
- Thorough research on competitors and industry trends
- Ongoing management and refinement of strategies
What's the difference? Streaming audio & radio ads?
Radio was built for everyone. Streaming is built for you.
Radio: one message, blasted to whoever happens to be in the car. No control. No targeting. No feedback. You pay, you hope, you guess.
Streaming: your message, delivered to exactly who you want — by age, by interest, by behavior, even by mood. And the best part? You know what worked. You can track it, measure it, optimize it, and do it again tomorrow.
Radio is guessing. Streaming is precision.
Radio is background noise. Streaming is chosen, personal, and immersive.
If you’re still spending money on radio, you’re paying for static. Streaming is where attention actually lives.
Streaming audio ads VS. Radio ads
Streaming audio isn’t the “next version” of radio. It’s a completely different weapon.
Targeting that actually matters. Age, location, behavior, mood — you decide who hears your message. Radio? Whoever happens to be within range.
Results you can prove. Impressions, completions, conversions — real metrics you can adjust in real time. Radio? Hope and pray.
Everywhere your customers already are. Headphones, smart speakers, car dashboards, desktop apps. Radio? Stuck in traffic.
Radio was built for mass. Streaming is built for precision. One wastes money. The other grows it.
Most common streaming audio ad types
Streaming audio gives you multiple ways to get in your listener’s head. Here are the formats that matter — and how they really work:
Standard Audio Ads (15–30 sec):
The bread and butter. Short, punchy spots between songs or episodes. They can carry a visual banner alongside, but the voice does the heavy lifting.Audio + Video Combos:
Think of this as a one-two punch. Your ad plays in the stream while a branded video or motion graphic takes over the screen. Perfect for platforms where users glance at the app.Podcast Ads:
The most trusted format in audio. Read live by the host or dropped in seamlessly, they feel less like ads and more like recommendations. Perfect for credibility and niche targeting.Sponsored Playlists & Stations:
Instead of a single ad, you own the vibe. Branded cover art, intros, outros, and audio woven throughout. These keep your name in front of listeners for hours, not seconds.Companion Ads:
Banners, CTAs, clickable elements that appear with your audio/video ad. They make sure listeners don’t just hear you — they can act right away.
Every platform has its quirks. The real win is matching format to strategy: the quick hit for awareness, the podcast read for trust, the playlist sponsorship for long-term presence.
Our Testimonials
Hear from some of our clients
Streaming Audio Advertising: Full Pricing Breakdown
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Features
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Standard
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Elite
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Enterprise
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Number of Platforms
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1
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2
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2+
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Number of Campaigns(4 ad sets per 1 campaign)
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1
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2
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2+
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Script building/copywriting
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Audio production & Voice over
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Ad creatives: Graphics, Motion Graphics, Video
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Branded Intro & Outro
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add $500
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add $500
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add $500
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Custom CTA's(call-to-action)
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Audio Ad Types:
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Audio ads
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Video ads
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Companion ads
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Sponsored Playlist/Stations
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Podcast ads
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Custom Experiences
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Display Retargeting(what is display retargting?)
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Pixel Installation & tracking
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Advanced audience targeting
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Monthly reporting & breakdown
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Ongoing monthly campaign investment
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$2,000 or 15% of ad spend, whichever is greater
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$3,200 or 15% of ad spend, whichever is greater
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$5,400 or 15% of ad spend, whichever is greater
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Required ad spend range
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$1500-5k
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$5k-15k
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$15k+
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What is Display Retargeting?
Display retargeting is the process of re-engaging individuals who have previously encountered your ads. In the case of audio ads, this means that after someone has heard your ad on a streaming platform, they will be ‘retargeted’ when they visit other websites or apps. Your ads will appear on these external sites, thereby reminding them of your brand and reinforcing your advertising message.
User hears your ad on streaming platform
User visits other websites
your ads show up on those sites
user becomes a customer while you build brand recognition
How does streaming audio advertising services work?
Forget “magic.” Here’s how it actually works when you run with us:
1. Discovery
We cut the small talk. One call to get your goals, budget, and audience on the table.
2. Strategy
We design a plan that fits your brand — from platform mix to targeting rules. No cookie-cutter playbooks.
3. Audience Mapping
We dig into behaviors, genres, podcasts, and times of day your customers are most locked in. Then we zero in.
4. Scriptwriting
No bland copy. We write ads built to stick — clear, memorable, impossible to ignore.
5. Voice + Production
Tone, pacing, pauses — we produce your audio so it lands like a punch, not background chatter. Companion visuals included.
6. Launch
Your campaign goes live across Spotify, Pandora, podcasts, and beyond.
7. Active Optimization
We watch results in real-time, cut what’s weak, scale what converts, and dodge ad fatigue before it kills momentum.
8. Reporting
No black box. You’ll know what’s working, what’s not, and what we’re doing about it — in plain language.
We don’t run “set it and forget it” campaigns. We build and manage audio systems that keep your brand in people’s ears — and keep revenue coming in.
Contact Us
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